About Us - Chicken Road Board Game

Our Story

The journey of Chicken Road began in a small apartment in Boston in 2018, where four friends – Alex Thompson, Maya Chen, Marcus Jones, and Sarah Williams – would gather regularly for game nights. After countless hours of playing various board games, they began to discuss the age-old joke, "Why did the chicken cross the road?" What started as a humorous conversation soon evolved into a genuine brainstorming session about turning this simple premise into an engaging board game.

With Alex's background in game design, Maya's artistic talents, Marcus's mathematical mind, and Sarah's marketing expertise, the team sketched out the first prototype of Chicken Road on pizza boxes and index cards. The early versions were rough but showed promise, combining strategic depth with accessible gameplay and a charming theme that resonated with players of all ages.

After six months of development and countless playtesting sessions in local game shops, the team decided to take a leap of faith. They quit their day jobs, pooled their savings, and officially founded Chicken Road Games in early 2019. Their Kickstarter campaign for the first production run exceeded expectations, raising over $120,000 from more than 3,000 backers who believed in their vision.

Despite launching during the challenging pandemic period of 2020, Chicken Road found remarkable success as families sought engaging at-home entertainment. The game's colorful characters, strategic depth, and family-friendly theme resonated with players worldwide, leading to distribution deals across North America, Europe, and Asia by 2021.

Today, Chicken Road has sold over 500,000 copies globally, has been translated into 12 languages, and has expanded into a growing universe of games, digital adaptations, and merchandise. What began as a joke between friends has transformed into a beloved brand that brings joy, laughter, and strategic thinking to tables around the world.

Our Mission

At Chicken Road, our mission is to create memorable gaming experiences that bring people together across generations. We believe that board games have a unique power to foster connection, critical thinking, and joy in an increasingly digital world.

We are committed to crafting games that are accessible to newcomers while offering depth for experienced players – games that can be learned in minutes but enjoyed for years. Through thoughtful design, quality components, and engaging themes, we aim to make every game night an opportunity for creating lasting memories and meaningful interactions.

Beyond entertainment, we view our games as tools for learning, developing strategic thinking, and building social skills in a fun, pressure-free environment. We're dedicated to proving that the humble board game remains relevant and valuable in the 21st century.

Our Values

Inclusivity: We design games for everyone, regardless of age, background, or experience level.
Quality: We never compromise on component quality, gameplay testing, or user experience.
Innovation: We constantly push boundaries while respecting the traditions that make board games special.
Community: We listen to our players and view them as partners in our creative journey.
Sustainability: We're committed to reducing our environmental footprint through eco-friendly materials and production practices.
Joy: Above all, we believe games should bring happiness and create memorable moments.

Meet Our Team

The creative minds behind the Chicken Road universe

Alex Thompson

Lead Game Designer & Co-Founder

With over 15 years of experience in the tabletop gaming industry, Alex is the creative genius who conceived the original Chicken Road concept. His passion for accessible yet strategic gameplay has shaped the game's core mechanics. When not designing games, Alex runs workshops helping aspiring game designers bring their ideas to life.

Maya Chen

Art Director & Co-Founder

Maya's distinctive illustration style gives Chicken Road its charming visual identity. Having previously worked on several acclaimed animated series, she brings characters to life with her colorful, expressive artwork. Maya personally designed each of the unique chicken characters, infusing them with personality and flair that players have come to love.

Marcus Jones

Game Developer & Co-Founder

Marcus translates creative concepts into balanced gameplay experiences. His mathematical mind and attention to detail ensure that Chicken Road offers fair yet challenging play for everyone. With a background in competitive gaming, Marcus has an uncanny ability to identify potential gameplay issues during development and find elegant solutions.

Sarah Williams

Community Manager & Co-Founder

Sarah is the friendly face of Chicken Road, managing our growing community of players. She organizes tournaments, responds to player feedback, and ensures that the voice of our community influences future developments. Her background in event management helps create memorable Chicken Road championships at major gaming conventions worldwide.

Our Achievements

Milestones that mark our journey in the board game industry

500K+

Copies Sold

Chicken Road has found homes in over half a million game collections worldwide, bringing joy to players across 30+ countries.

12

Languages

Our game has been translated into 12 different languages, making it accessible to players from diverse cultural backgrounds.

7

Industry Awards

Chicken Road has been recognized with prestigious awards including "Best Family Game" and "Excellence in Game Design."

1M+

App Downloads

The digital adaptation of Chicken Road has been downloaded over a million times, extending our reach into the digital gaming space.

What People Are Saying

Hear from the Chicken Road community

"Chicken Road has become our family's Friday night tradition. It's rare to find a game that my 8-year-old and my parents can enjoy equally, but this one hits the sweet spot. The strategic elements keep me engaged while the theme and colorful components appeal to the kids. We've played it at least 50 times and still discover new strategies!"

Jennifer Ramirez

Parent & Board Game Enthusiast

"As the owner of a board game café, I've seen hundreds of games come and go, but Chicken Road has remarkable staying power. It's the perfect 'gateway game' for newcomers to the hobby – accessible enough for first-timers but with enough depth to keep them coming back. The chicken theme is also a consistent hit with our customers, who can't help but smile when they see those colorful pieces."

Daniel Park

Owner, Meeple's Corner Board Game Café

"I use Chicken Road in my elementary school classroom as part of our critical thinking curriculum. The students don't even realize they're building planning skills, risk assessment abilities, and strategic thinking – they're just having fun! The game's whimsical theme makes it approachable, but the depth of gameplay creates valuable learning moments. I've seen remarkable improvements in students' problem-solving approaches since incorporating it."